Four generations of the Rocca family have been crafting exceptional wine in Barbaresco since the 1940's, when Giacomo Rocca began bottling his wine in demijohns. In the 1960's, his son, Albino, expanded the vineyard holdings of the family and founded the eponymous estate. His hard work, combined with that of his son, Angelo's, grew Albino Rocca into an estate of international acclaim. Today, Albino Rocca is constantly searching for new ways to improve in the vineyard and the cellar, while also maintaining their deep roots of quality and terroir expression of the region. The family has vines in some of the most prestigious Crus of Barbaresco: Ronchi, Ovello, Montersino and Cottà. Recently, the estate was awarded the "Green Experience", an accreditation that highlights natural agricultural techniques, conservation of the environment and encouragement of biodiversity. The estate uses no herbicides, pesticides or additives in the vineyard or the cellar.