The origins of Hidalgo La Gitana go back to 1792, when José Pantaleón Hidalgo bought from his father-in-law, Roque Vejarano, a small storage winery in Sanlúcar de Barrameda's Barrio Bajo, close to the river Guadalquivir. It was José's son, Eduardo, who first launched Hidalgo as a top producer in Sanlúcar. The name, La Gitana, comes from an anonymous gypsy woman used to sell Hidalgo’s wine at her bar, locally known as “el vino de la gitana." When the winery started to sell the wine in bottle in the early part of the 20th century, Hidalgo not only maintained the name but also illustrated the label with the image of a gypsy woman, based on a painting that still hangs in the winery’s offices.