Ron Rubin has been in the beverage industry for his entire life. Since 1972, he has been heavily involved in wholesale and distribution for beverages as well as brand development and innovation. In 2011, Ron purchased River Road Family Vineyards and Winery, located in Green Valley of Russian River Valley, fullfilling a life-long dream to own and operate his own vineyard, winery and brand. Ron had dreamed of producing exceptional wines at a great value, creating "A Beautiful Experience" who drinks his Sonoma County wines.